The Elearning + Marketing canvass


Last week, I discussed the opportunity to integrate learning technology into a large scale web-based mobilization platform like the one developed by the Obama for America (OFA) 2012 campaign. In a stroke of serendipity, earlier this week the Republican National Committee (RNC) released their Growth Opportunity Project report. Three months in the making, the report is billed as an honest, thorough review of the 2012 election cycle and a comprehensive plan for moving forward.

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The engineering of civics

obamateamLast night I attended a presentation by the engineering leads from the Obama For America Campaign.  The event was held at the Black Box theater on CU Boulder’s stunning urban campus, the largest in Colorado.  Arriving at the theater, I circumvented the waitlist line and claimed my seat, front row and center.

Despite being billed as the Engineering Dream Team, the guys spoke humbly about their success.  Each one in their own way emphasized they were proudest not of their technical achievement, rather, they were proudest about creating a new standard for technology-enabled citizen empowerment.  The team credited leadership with making an innovative operational decision from the start.
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Elearning {hearts} Marketing

elearning loves marketing

I’m squeamish about sticking cables into my cortex, but I love the scene from the Matrix where Neo jacks in to learn karate (Oh Wachowski Brothers Where Art Thou?).  There are so many things I want to learn. The internet is my matrix.  Yet as the internet grows the world’s knowledge base, the pressure to learn more and learn more quickly also grows.  I believe there’s a huge opportunity to address this challenge through an approach that combines elearning + marketing to discover, share, and apply learning.
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