All posts in marketing

Extend new engagement platforms with elearning


engagement-post-bannerTiming.  Last week while Google revealed their new focus on engagement at Google I/O 13, I was at Boulder Startup Week, where I learned about LinkSmart, a local startup focused on engagement.  Then yesterday, fresh on the heels of I/O, Google’s Think Insights group announced their engagement initative.

There are major culture and technology trends at play. Google and LinkSmart are making the connection with two very different types of engagement platforms.  After digging in to learn more about the different platforms and perspectives, I see a compelling case for incorporating elearning into the marketing

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Learning at the edge of the network


Entertainment systems, smart appliances, security systems, home automation components, these and more are the devices that define the edge of today’s network.  They are increasingly smarter. They are increasingly critical to our well-being.  How can we learn from them?

Thanks to our progress toward the learning everywhere web and the wide adoption of MOOCs, elearning is being embraced as social, asynchronous and forward-thinking.  But when it comes to operating a simple every-day device, detracting in any way from what should be an intuitive experience does not sound like an effective design approach.
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